The Kids' Millionaire Plan — Ruschurance Financial
★ Built by a firefighter-focused agent Can write in any state in the union
Start Early

Start them as a baby.
They retire a millionaire.

$10,000 into a properly structured policy on your kid before age 10. Then never add another dollar. Based on 50+ years of policy performance, they retire with seven figures — and along the way, it's their personal bank.

The Math

$10,000 before age 10.
Never add another dollar.
They retire a millionaire.

The mechanism isn't magic. It's compounding. And it only works if you start early enough that the compounding has time to run.

$10K
One-time premium before age 10
55+ yrs
Time horizon until retirement
$1M+
Projected cash value at age 65, based on historical IUL performance

Projection based on historical (non-guaranteed) indexed universal life performance. Actual results vary by carrier, index, cap rate, and economic conditions. This is not a guarantee.

The Strategy

It's not just a retirement account.
It's their personal bank.

Here's what most parents miss: a properly structured IUL on a child isn't just sitting there earning money for retirement. While the kid is growing up, they can borrow against it — college tuition, first truck, down payment on their first house. Instead of handing interest to a bank or credit card, they pay the interest back to themselves.

What your kid gets

  • A million-dollar retirement account without ever contributing a cent of their own
  • A line of credit against their own cash value starting as early as their twenties
  • Life insurance they got when they were healthy (rates locked at a child's risk profile — cheapest they'll ever be)
  • An asset that doesn't count against financial aid (unlike a 529 or custodial brokerage account)
  • A lesson in money they won't get from school or TikTok
"This is the closest thing to financial time travel that exists legally. Your kid is 4 years old. They have 61 years for $10K to compound. You and I both know nobody in our generation got that head start."

How it's structured

The policy is a Juvenile Indexed Universal Life (IUL) insurance contract. You as the parent are the owner and premium payer; your child is the insured. When they turn 18 or 21 (depending on state and how the contract is set up), ownership transfers to them. They inherit an account with real cash value, years of compounding under its belt, and a low locked-in insurance cost.

"But I can't afford $10,000 right now"

Totally fine. The $10K figure is the version that lets you stop contributing after one deposit. Most firefighter families build these policies with $50-$200/month contributions over 10-20 years instead. The math still works because of how long the compounding has to run. We'll model the numbers both ways on the call.

Watch

Eric on why he set one up for his own kids.

Video placeholderPersonal clip — "Here's what I did for my son before his 10th birthday"

A Kids' Millionaire Plan fits if...

  • You have at least one child under age 10 (works best birth–age 5)
  • You can commit either a lump $10K or consistent monthly contributions for 10-20 years
  • You'd rather your kid inherit a growing asset than a pile of cash in a taxable account
  • You want them to have a line of credit for college, a first car, or a first house — that doesn't come from a bank
  • You wish someone had done this for you when you were a kid

Know what you actually have.
Know what you actually need.

Two ways to get started. No pitch either way — and no obligation to move to step two if step one doesn't feel right.

★ Step 1 · Talk Possibilities

15-min Call

A quick phone call to hear what's on your mind, answer questions, and see if we're even a fit. No numbers, no pitch, no homework.

Book a 15-min Call
★ Step 2 · Run the Numbers

30-min Zoom

When you're ready to pull up your current coverage, map out the gap, and see exactly what it would cost to close it. Screen-share, real numbers.

Book a 30-min Zoom
or call direct: (616) 291-7205

Ruschurance Financial is the marketing name for Eric Rusch, a licensed life insurance agent. Eric is licensed in multiple states and can obtain non-resident licensing in any state in the union upon request. Product availability, features, and benefits vary by state and carrier. Not all carriers file in all states. Living benefits are available on select policies and may be subject to underwriting approval, exclusions, waiting periods, and benefit limits. Nothing on this website constitutes a solicitation of insurance in any state where Eric Rusch is not licensed. Information on this page is for educational purposes only and should not be construed as individualized financial or tax advice. Always consult a qualified advisor before making financial decisions. This website is not affiliated with any government agency or fire department. Always review policy documents carefully before purchase.